Our Story

1. THE COLOUR BLUE

Whilst it is good to ‘go green’ – we need to go further and do better than that. We need to elevate and evolve our thinking to become Eco-Logical human beings. The colour of Eco-Logic is blue because when you are down on the ground, the Earth looks flat and green – but if you elevate your viewpoint, you will see that the Earth is round and it is BLUE.

2. THE HUMAN HEAD GROWING OUT OF A PLANT

We human beings are a part of, not separate from nature. We are, in fact, just one of the wonderful varieties of life-forms that share this beautiful and precious Earth.

3. THE WORLD INSIDE A HUMAN HEAD

Because we humans have such a huge impact on this Earth and all its (human and non-human) citizens. The future health and wellbeing (or opposite) of our planet depends on the way we humans think. (Whilst it is our actions that impact the Earth, our actions are always as a result of our thinking.)

4. THE SEVEN ROOTS

The seven V.I.R.T.U.E.S of Eco-Logical Thinking. These are the ways of thinking that can help us begin to HEAL our people and planet. Check out the V.I.R.T.U.E.S below.

ECO-LOGICAL V.I.R.T.U.E.S

VISION – Lifting ourselves above ‘doom and gloom’ beliefs and attitudes – inspiring and motivating us to achieve an environmentally healthy and sustainable future.

INCLUSIVE PERSPECTIVE – Looking at the ‘bigger picture’ of our impact and taking into consideration the potential knock-on effects of our choices and actions.

RECONNECTING WITH NATURE – Minimising harm to the Earth and creating benefits for the Earth and its ecosystems.

THREE DIMENSIONAL INTELLIGENCE – Using intellectual, emotional and intuitive intelligence in order to make more balanced decisions that treat our people and planet as if they are just as important as intellectual and material property and profits.

UBUNTU – Building a mutually respectful, caring and co-operative society.

ECO-ETHICAL FOCUS – Producing goods and services of high quality (durable) in a manner that has minimum negative impact and produces no waste (recyclable or upcyclable).

SUSTAINABLE – Balancing our short-term wants and wishes against our ability to meet our long-term needs.

About Eco-logic

Albert Einstein said: ‘The world we have created has problems and we cannot solve these problems by using the same logic that created these problems’.

If this is true, then to solve the environmental problems we are facing today – we need to begin by identifying the kind of thinking that has had destructive impacts on people and our ecology – then replace these with the logical alternatives that will be beneficial for people and planet.

The seven V.I.R.T.U.E.S. of Eco-Logic provide a frame of reference from which we can begin to heal people and planet.

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